Marketing

Marketing is the process of promoting, selling, and distributing a product or service. It involves understanding customer needs and preferences, creating value for consumers, and building strong customer relationships. Marketing encompasses various strategies and activities, including market research, advertising, sales, public relations, and direct marketing. The goal of marketing is to connect businesses with their target audience, increase brand awareness, and ultimately drive sales and growth. It can also include the use of digital channels and social media to reach and engage customers effectively. In essence, marketing serves as a bridge between a company’s offerings and the customers they wish to serve.